From a Nordic niche brand to a hair-tie brand sold across Europe.


















Bon Dep is a family-owned accessories company. Its best-known product, KKNEKKI, comes in more than 550 colours and is valued for its durability, gentle hold and distinctive finish. The hair ties are now supplied from a central warehouse in Denmark to more than 7,000 retailers in over 70 countries.
Øgreid has been a professional partner that has helped us develop our strategy, build the organisation and scale the business—but we are still building on the principles on which Lars and I founded the company.
Vibeke Grønseth · Founder, Bon Dep
2020 → 2025
2.6M → 15.8M hair ties
active markets
1,550 → 5,016 B2B
- Set the strategy for further international growth
- Restructured the organisation and recruited key roles
- Built a leadership team that allowed the founders to step back gradually from day-to-day operations
- Improved reporting and data analysis